HomeAni: Letran Calamba Research Reportvol. 18 no. 1 (2022)

Philippine’s Image Presented by the Philippine Daily Inquirer’s 2017 Headline Stories

Mary Cristea R. Cagayao | Marian Nicole R. Carteciano | Gian Miguel J. Salvador | Marian Faith A. Tanyag

 

Abstract:

The principal goal of this study was to determine the Philippines’ image as presented by the Philippine Daily Inquirer’s 2017 headline stories. It specifically intended to evaluate the frequency and percentage of the news categories in the 2017 Headline stories of Philippine Daily Inquirer and identify the most frequently placed news categories in the 2017 Headline stories of the PDI to come up with the image of the Philippines in year 2017 as per the headlines. This study utilized a quantitative approach in data gathering and analysis. The researchers analyzed the contents of the headline stories in the fourteen news categories, utilizing the count and recurrence to figure out which news category was mostly presented in the Philippine Daily Inquirer’s 2017 headlines embodying the image of the Philippines. The data gathered from the year’s back issues were displayed in tables with the feature's title and its recurrence. Headline news stories on crime, violence and war were frequently presented in the Philippine Daily Inquirer’s printed newspaper. Drug related killings and violations of the Philippine law by public figures, and the proclamation of Martial Law composed the 35.71% of the 209 back issues of the printed newspaper, which falls on the crime, violence and war news category. Therefore, this exceedingly adds to the Philippines' image as negative since its coverage of weakness listed in the aspects of a negative image. News stories on information and technology, and education was never presented in the Philippine Daily Inquirer’s 2017 headline stories even though education had the biggest budget allotted by the government. Considering the findings of this study, future researchers may pursue a similar study by including other publications to compare the headline stories. They may also examine the other sections of the newspaper because there might be other news stories that can draw the Philippines’ image.