HomeInternational Journal of Academic and Practical Researchvol. 1 no. 1 (2022)

Experiences on the Use and Misuse of the Shopee Application Towards Purchasing Behavior Among Selected Accountancy, Business and Management (ABM) Senior High School Students

Ma. Sheen Abrogar

 

Abstract:

The internet has had a profound impact on people's attitudes and behaviors all over the world. As a result of this advantage, online shopping has emerged, influencing ordinary citizens' lives. Although online shopping has begun in the Philippines with the effect of the COVID-19 pandemic, consumers are not yet accustomed to doing so regularly. The purpose of this study, in this case, is to understand the behavior of online shoppers through a self-constructed survey among selected Accountancy, Business, and Management (ABM) students at a specific private school in Manila, Philippines. According to the survey, consumers shop online to save time and gain access to a wider variety of products and services. When it comes to liking and disliking factors, both men and women exhibit the same behavior; they prefer home delivery and dislike the inability to touch and feel the product the most. They get online shopping information from websites, particularly social networks, and pay cash on delivery for clothes, makeup, and accessories. The majority of shoppers are concerned about the payment system's security, and their overall satisfaction with online shopping is mixed



References:

  1. Arnould, E. J., & Thompson, C. J. (2005). Consumer culture theory (CCT): Twenty years of research. Journal of consumer research, 31(4), 868-882.
  2. Atienza, M. A., & Tabuena, A. C. (2021). The impact of COVID-19 pandemic on managerial accounting and its adjustments in financial markets. International Journal of Business, Technology and Organizational Behavior, 1(4), 287-296.
  3. Borges, A., Chebat, J. C., & Babin, B. J. (2010). Does a companion always enhance the shopping experience? Journal of Retailing and Consumer Services, 17(4), 294-299.
  4. Chukwuemeka, E. S. (2021, August 1). 7 advantages and disadvantages of online shopping. Bscholarly LLC. https://bscholarly.com/advantages-and-disadvantages-of-online-shopping/
  5. Close, A. G., & Kukar-Kinney, M. (2010). Beyond buying: Motivations behind consumers' online shopping cart use. Journal of Business Research, 63(9-10), 986-992.
  6. Farah, G. A., Ahmad, M., Muqarrab, H., Turi, J. A., & Bashir, S. (2018). Online shopping behavior among university students: Case study of Must University. Advances in Social Sciences Research Journal, 5(4), 228-242.
  7. Fishbein, M. & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Massachusetts: Addison-Wesley.
  8. Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 27(1), 51-90.
  9. Mishra, D., Akman, I., & Mishra, A. (2014). Theory of reasoned action application for green information technology acceptance. Computers in Human Behavior, 36, 29-40.
  10. Nguyen, M. H., Armoogum, J., & Nguyen Thi, B. (2021). Factors affecting the growth of e-shopping over the covid-19 era in Hanoi, Vietnam. Sustainability, 13(16), 9205.
  11. Perugini, M., & Conner, M. (2000). Predicting and understanding behavioral volitions: The interplay between goals and behaviors. European Journal of Social Psychology, 30(5), 705-731.
  12. Rohm, A. J., & Swaminathan, V. (2004). A typology of online shoppers based on shopping motivations. Journal of business research, 57(7), 748-757.
  13. Tabuena, A. C., & Hilario, Y. M. C. (2021). Research data analysis methods in addressing the K-12 learning competency on data analysis procedures among senior high school research courses. International Journal of Recent Research and Applied Studies, 8(3), 1-7.
  14. Tabuena, A. C., Hilario, Y. M. C., & Buenaflor, M. P. (2021). Overview and exemplar components of the research methodology on the research writing process for senior high school students. International Journal of Trend in Scientific Research and Development, 5(3), 117-126