HomePsychology and Education: A Multidisciplinary Journalvol. 14 no. 3 (2023)

The Values of Filipino Millennials and Zoomers

Dexter Madrona | Euljem Fe Empuerto | Mark Mauris Cabahug

Discipline: Education

 

Abstract:

The study describes the personal and cultural values of Filipino Millennials and Zoomers using Shwartz’s Theory of Basic Values and unique Filipino cultural values as indicators. Descriptive analysis of data from selected Millennials and Zoomers of Region 7 through a descriptive survey questionnaire was done systematically. Results revealed that Filipino Millennials and Zoomers value Self-transcendence dimension the most and Self-enhancement dimension the least. Filipino Millennials are more conservative while Filipino Zoomers are more open to changes. Further, the fun-loving trait and hospitality are the most valued culture of Filipino Millennials and Zoomers and showed that the value on close family ties is declining in Filipino Zoomers. Educators may tap the values of the learners in order to make instruction more sensible for them. Awareness of the values bridges the gap between the Millennials and Zoomers attributes formulated at present that will signal curricularists to modify systems into a curriculum that develops values which answers the needs of the evolving society.



References:

  1. Abdi, F. (2017). The Agreeableness Type of Personality and the Basic Personal Values. European Journal of Multidisciplinary Studies, 2(7), 53-59. and Intrinsic Values Decreasing, Journal of Management
  2. Barkley, SMG, Boston Consulting Group (September 2011) American Millennials:
  3. Bautista, A. V. (2014, May). FILIPNO AMERICAN CULTURE AND TRADITIONS: AN EXPLORATORY STUDY.
  4. Bernardo, A. B., Clemente, J. A., &  Liem, G. A. (2014). Describing the values of Filipino adolescents: A comparison with pan-cultural norms. Journal of Tropical Psychology, 4.Business Review 43(5):123-32 Change. Communication Perspective on Millennials’ Organizational Relationships and Performance, , Journal of Business and Psychology. Competitive Landscape and Redefining Omnichannel. Ernst &  Young Report.
  5. Cukur, C. S., De Guzman, M. R. T., &  Carlo, G. (2004). Religiosity, values, and horizontal and vertical individualism—Collectivism: A study of Turkey, the United States, and the Philippines. The Journal of social psychology, 144(6), 613-634. Deciphering the Enigma Generation.
  6. Deep Focus (2015). Deep Focus Cassandra Report: Gen Z Uncovers Massive Attitude Differences in Work Values: Leisure and Extrinsic Values Increasing
  7. Enriquez, V. G. E. (2008). From Colonial to Liberation Psychology: The Philippine experience (Reprint ed.). Quezon City, Philippines: University of the Philippines Press.
  8. Guth, W. D. and R. Tagiuri. 1965. ‘Personal Values and Corporate Strategy.’ Harvard
  9. Merriman, M. &  D. Valerio (2016). One Tough Customer: How Gen Z is Challenging the
  10. Molla, R. (October 2019). Generation Z doesn’t always want to hear from you. Vox. Monster Worldwide, Inc. (2016). Move over Millennials: Gen Z is about to Hit the
  11. Myers, K. M., Sadaghiani, K. (March 2010) Millennials in the Workplace: A one-tough-customer/$FILE/EY-onetough-customer.pdf
  12. Pew Research Center (2009) MILLENNIALS Confident. Connected. Open to
  13. Puyat, J. H. (2005). The Filipino youth today: Their strengths and the challenges they face. Youth in Transition.
  14. Ramirez, D. (2023). Marketing to gen Z in the Philippines. Spiralytics.
  15. Schwartz, Shalom. (2003). A proposal for measuring value orientations across nations. Questionnaire Package of ESS. 259-290.
  16. Schwieger, D., &  Ladwig, C. (2018). Reaching and Retaining the Next Generation: Adapting to the Expectations of Gen Z in the Classroom. Information Systems Education Journal (ISEDJ),45-54.
  17. Serafica, R. M. (2023). Unraveling the enigmatic, confounding gen Z. RAPPLER. Shifts Toward Money, Work and Communication Preferences.
  18. Twenge, J. M., Campbell, S. M., Hoffman, B. J. (September 2010) Generational U.S. Chamber of Commerce Foundation. (2017, March 15). The Millennial Generation Research Review. Workforce. PR Newswire.