Philippine E-Journals

“A PROPOSED PRODUCT QUALITY IMPROVEMENT FOR CABUYAO SEWERS PRODUCERS COOPERATIVE’S PRODUCTS: BASIS FOR ACTION PLAN”

Kevin A Balatico | Chan Andre O Cruz | Rowena P Sexiona | Nesceline Lei R Victor

Discipline: others in business and management

 

Abstract:

The rising competitiveness within the business environment has led organizations to use various marketing strategies to help achieve their organizational goals of long term profitability and sustainable business revenues. According to research, by using Kano’s method, trajectories of quality attributes have been identified and they can be potentially useful to the businesses to provide its target buyers with premium goods and exceed customer’s satisfaction. The literature and studies showed that product quality improvement has a positive effect on the sales performance of the business. The primary objective of this study was to propose a product quality improvement for CSPC that will help to increase their sales performance and create awareness. An interview with the respondents was accomplished using the selfstructured survey questionnaires through the use of Google forms. It was conducted using descriptive method where it involved the description, recording, observing, and classifying of the data. The respondents were selected based on who could provide the best answer and information in achieving the research objectives, wherein, the respondents were those who actually experienced and had knowledge of CSPC products. The researchers used percentage and frequency distribution to determine the demographic profile of the respondents. Our findings indicated that the majority of the respondents were single females, with the age of 24 – 35 years old and most of them are a college graduate. Also, majority of the respondents were employed with a total household income ranging from 20,001 to 30,000. They are the one who has the means to afford the bag of Cabuyao Sewers Producers Cooperative even during pandemic. Moreover, it showed that the customers’ level of satisfaction on basic feature of CSPC’s products in terms of zipper, pocket, and strap shares the same overall mean with very satisfied interpretation which simply implies that the respondents were satisfied with the basic features of the products. Lastly, it also showed that the customers were also very satisfied with the performance and excitement features of the product.