Analysis of the Factors Affecting the Shift in Consumers Demand for Electronic Cigarettes as a Substitute for Tobacco Cigarettes

Francia  R. Santos,; Claudine  J. Mayores,; James Dean  A. Padilla,; Marc Marvin  S. Calalang,

Analysis of the Factors Affecting the Shift in Consumers Demand for Electronic Cigarettes as a Substitute for Tobacco Cigarettes

Claudine J Mayores | James Dean A Padilla | Marc Marvin S Calalang | Francia R Santos

Abstract:

Smokers who are carried by addictiveness to nicotine just decided to shift from tobacco cigarette to electronic cigarette. This thesis provides analysis of the factors why smokers shift in demand from tobacco cigarette to e-cigarette. Price, technological change, packaging, government policy, number of buyers and health risk are the factors seen to influence demand for e-cigarette. The study aims to determine the factors why smokers change and shift in demand to their usual cigarette. Results showed that technological change is the most influencing factor in the shift in demand of smokers. Advancement in technology affects the buying preference of smokers that leads to shift in demand. In addition, the study shows that all the given factors have been experienced by all the respondents and served as the main reasons for their shifts to e-cigarette. Smokers viewed that e-cigarette can be a good substitute for tobacco cigarette and can be a good alternative for tobacco cigarette.

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