Home⇛International Journal of Multidisciplinary: Applied Business and Education Research⇛vol. 5 no. 7 (2024)

Awareness and Acceptability of Pre-Certified Halal Foods to Non-Muslim Students among Secondary Schools

Fareed M. Guiapal | Annierah Maulana Usop | Jenevieve Lumbu-an

Discipline: Food and Beverage Production

 

Abstract:

Multiculturalism is increasingly shaping contemporary societies, yet food, a fundamental human necessity, often becomes a point of cultural and belief-based contention. The halal food industry has grown significantly, garnering support both locally and internationally. However, this burgeoning sector faces challenges related to establishing standardized regulations that acknowledge its role in nation-building and promote cultural diversity. This study aimed to assess the awareness and acceptance of pre-certified halal food among non-Muslim students across secondary schools in Lambayong, Sultan Kudarat. Employing a descriptive survey research design, the study utilized a researcher-developed questionnaire administered to 350 students selected through simple random sampling from seven identified schools in Lambayong, Sultan Kudarat. Findings indicated that despite Lambayong's diverse population, most respondents demonstrated awareness and positive perceptions of pre-certified halal food. However, some community elders and church leaders expressed reservations about allowing younger generations to consume such food. The study also observed that while many vendors and proprietors were Muslim, not all adhered to the practice of wearing hijab (for Muslim women), and some lacked necessary cooking equipment like gloves and hairnets. Furthermore, certain halal establishments were found to have inadequate sanitation and pest control measures. Ultimately, the study concluded that there exists a moderate relationship between respondents' awareness and their acceptance of halal food. Recommendations include schools collaborating with barangay and local government units to monitor the hygiene of nearby restaurants and canteens. Additionally, halal food establishments should prioritize enhancing their sanitation practices and hygiene protocols to ensure compliance and consumer confidence.



References:

  1. Al-Mahmood, O. A., & Fraser, A. M. (2023). Perceived challenges in implementing halal standards by halal certifying bodies in the United States. PloS One, 18(8), e0290774. https://doi.org/10.1371/journal.pone.0290774
  2. Al-shami, H. A., & Abdullah, S. (2023). Halal food industry certification and operation challenges and manufacturing execution system opportunities. A review study from Malaysia. Materials Today: Proceed-ings, 80, 3607–3614. https://doi.org/10.1016/j.matpr.2021.07.331
  3. Ahmed Osman, O. (2023). The importance of halal food and its legality in both Islamic and non-Islamic communities around the world. In Halal and Kosher Food (pp. 1–15). Springer International Publishing.
  4. Bashir, Abdullah M. (2019)Awareness of pur-chasing halal food among non-Muslim consumers: An explorative study with reference to Cape Town of South Africa.
  5. Billah, A., Rahman, M. A., & Hossain, M. T. B. (2020). Factors influencing Muslim and non-Muslim consumers’ consumption be-havior: A case study on halal food. Jour-nal of Foodservice Business Research, 23(4), 324–349. https://doi.org/10.1080/15378020.2020.1768040
  6. Castro, M. & et al. (2021). Philippine halal food export industry: life cycle, trends, and global outlook. https://www.e3s-confer-en-ces.org/articles/e3sconf/pdf/2021/92/e3sconf_iconard2021_02044
  7. Cruz, R. U., & Billanes, R. A. (2021). Non-Muslim consumers online purchase inten-tion toward halal food in Manila. Indone-sian Journal of Halal Research, 3(2), 34–42. https://doi.org/10.15575/ijhar.v3i2.12757
  8. Farhan, F., & Sutikno, B. (2024). The ac-ceptance of halal food products among non-Muslim consumers in Indonesia. Journal of International Food & Agribusi-ness Marketing, 36(2), 125–146. https://doi.org/10.1080/08974438.2022.2067281
  9. Gomez, A. C. (2022). A review of the knowledge base for the communication skills of educational administrators. In-ternational Journal of Multidisciplinary: Applied Business and Education Re-search, 3(5), 748–757. https://doi.org/10.11594/ijmaber.03.05.03
  10. Krishnan, S., Aderis, M. H. H., Azman, M. N., & Kamaluddin, M. N. A. (2017). Halal Food: Study on non-Muslim acceptance. Ameri-can Journal of Economics, 7(1), 41–45. http://article.sapub.org/10.5923.j.economics.20170701.05.html
  11. Kamarulzaman, N. H., Ahmad Tarmizi, H., & Misri, S. M. (2020). Generation Z’s aware-ness of eating at halal certified restau-rants. MALAYSIAN JOURNAL OF AGRI-CULTURAL ECONOMICS, 29(1). https://doi.org/10.36877/mjae.a0000156
  12. Kurniawati, D. A., & Cakravastia, A. (2023). A review of halal supply chain research: Sustainability and operations research perspective. Cleaner Logistics and Supply Chain, 6(100096), 100096. https://doi.org/10.1016/j.clscn.2023.100096
  13. Mahluji, S., Ebrahimzadeh Attari, V., Saghafi Asl, M., & Ghorbani, A. (2021). The effect of halal nutrition and avoidance of haram on physical, mental, and moral health of humans based on the Holy Quran and au-thentic hadith of the Prophet Muhammad (PBUH) and Twelve Imams. *Journal of Quran and Medicine, 5*(3). Retrieved from https://www.magiran.com/p2241337
  14. Maqsood, R., & Ayyub, R. M. (2023). Systemat-ic literature review of halal ethnic foods consumption; Health-related scientific; And marketing perspective. In Research on Islamic Business Concepts (pp. 203–226). Springer International Publishing.
  15. Moshin, A., Brochado, A., & Rodrigues, H. (2020). Halal tourism is traveling fast: Community perceptions and implications. Journal of Destination Marketing & Man-agement, 18(100503), 100503. https://doi.org/10.1016/j.jdmm.2020.100503
  16. Ng, P. C., Ahmad Ruslan, N. A. S., Chin, L. X., Ahmad, M., Abu Hanifah, S., Abdullah, Z., & Khor, S. M. (2022). Recent advances in halal food authentication: Challenges and strategies. Journal of Food Science, 87(1), 8–35. https://doi.org/10.1111/1750-3841.15998
  17. Nordin, F. N. M., Wan Mohamed Radzi, C. W. J., & Awang, M. D. (2022). Sustainability of halal food industry: an ethical perspec-tive. Jurnal Al-Sirat, 22(1), 120–126. http://psasir.upm.edu.my/id/eprint/103376/
  18. Purwanto, A., sr, Asbari, M., sr, Santoso, P. B., sr, Wijayanti, L. M., sr, Hyun, C. C., sr, & Pramono, R., sr. (2020). Halal foods pur-chase intention among Indonesian non-Muslim consumers: An exploratory case study approach. International Journal of Science and Management Studies (IJSMS), 15–27. https://doi.org/10.51386/25815946/ijsms-v3i2p103
  19. Putera, P. B., & Rakhel, T. M. (2023). Halal re-search streams: A systematic and biblio-metrics review. Cogent Social Sciences, 9(1). https://doi.org/10.1080/23311886.2023.2225334
  20. Religious affiliation in the Philippines (2020 census of population and housing). (2023). Gov.Ph. Retrieved June 16, 2024, from https://psa.gov.ph/content/religious-affiliation-philippines-2020-census-population-and-housing
  21. Rodriguez-Segura, D., Campton, C., Crouch, L. and Slade, T. (2020). Learning inequali-ties in developing countries: evidence from early literacy levels and changes. Unpublished manuscript submitted for publication to the International Journal of Educational Development.
  22. Social Awareness Definition, Skills & Examples (2023). Study.com. Retrieved June 16, 2024, from https://study.com/academy/lesson/social-awareness-definition-example-theories.html
  23. thapit, E., Björk, P., & Piramanayagam, S. (2023). Motivational, emotional and memorable dimensions of non-Muslim tourists’ halal food experiences. Journal of Islamic Marketing, 14(1), 23–42. https://doi.org/10.1108/jima-02-2021-0047.
  24. Wilkins, S.; Butt, M. M.; Shams, F. & Pérez, A. (2019) “The acceptance of halal food in non-Muslim countries: effects of religious identity, national identification, consumer ethnocentrism & consumer cosmopoli-tanism”, Journal of Islamic Marketing, Vol. 10(4), pp. 1308-1331.

Tools


Copyright © 2024  KITE Digital Educational Solutions |  Exclusively distributed by CE-Logic