Relationship Between Corporate Social Responsibility and Corporate Financial Performance of Jollibee Foods Corporation

Rejoice  L. Ferrer,; Christine Joy  A. Fabros,; Rhodessa Eunice  L. Oiga,

Relationship Between Corporate Social Responsibility and Corporate Financial Performance of Jollibee Foods Corporation

Rejoice L. Ferrer | Christine Joy A Fabros | Rhodessa Eunice L Oiga

Abstract:

Business firms often give priority solely to their profitability. Contemporary studies indicated that companies are already showing acts of compassion and a dose of humanity. Corporate social responsibility (CSR) is now considered as a vital part of big companies and SMEs as well. This study determined the link between corporate social responsibility and corporate financial performance of one of the leading fast food chains in the country. It delved on the ratings of CSR data that were collected through primary and archival data which included financial statements. Moreover, the study confirmed that there are no significant correlations between and among the company’s CSR and Return on Assets (ROA), Return on Equity (ROE), Market Value Added (MVA) and Net Profit Margin (NPM).

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