The Impact of Paid Advertisements in Sales Performance of Bewell Nutraceuticals Corporation in North GMA: A Marketing Plan

Rejoice  L. Ferrer,; Carlo  Balagtas,; Anthony Gian  Gonzales,

The Impact of Paid Advertisements in Sales Performance of Bewell Nutraceuticals Corporation in North GMA: A Marketing Plan

Carlo Balagtas | Anthony Gian Gonzales | Rejoice L. Ferrer

Abstract:

Bewell-C is a non-acidic vitamin C supplement that boosts the immune system, promotes healthy cell development and has anti-oxidants. It is the only one in the Philippines who produces non-acidic type of vitamins. A descriptive research design was used in assessing the effectiveness of Bewell-C advertisements and its impact to the sales performance of the company. 150 consumers in North GMA participated in the study. Findings show that the effectiveness of Bewell advertisements indicated that ads are effective in getting customer attention and interest but are ineffective in getting customer desire and action to buy the products. As to the impact of Bewell ads on sales performance, the study depicted that the ads have minimal impact on sales performance. This implies that Bewell ads can catch customer attention and interest but are not much effective in getting customers to buy Bewell products. This could mean that the advertisements are either lacking persuasiveness or are not much well prepared/funded.

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