Home⇛Business Research Journal⇛vol. 5 no. 1 (2019)

Customer Satisfaction on Digital Currency

Ana Marie Perez | Shaira Mae Matutilla | Rogine Pauline Salonga | Francia R. Santos

 

Abstract:

This research aims to assess the customer satisfaction in a digital currency that helps the users to budget and manage their money. This study is focused and limited only on the users of Paymaya. The respondents of the study are the Tertiary Education students in De La Salle Araneta University who had taken up the course in Global and International Trade during school year 2017-2018. Respondents are the users of Paymaya. Empirical grounding of this study was based on Kano Model emphasizing only indicated Threshold, Performance and Excitement Attributes of customer satisfaction of Paymaya. Results indicate that there is no significant difference in the level of customer satisfaction of Paymaya users as perceived by the respondents in terms of their profile except, however, this study reveals significant findings in terms of the respondents allowance per week. Implications of this study emphasizes the importance of security in financial technology in order that the customers may truly explore special features of Paymaya.



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