HomeBusiness Research Journalvol. 5 no. 1 (2019)

Attributed Influencing Home Buyer’s Purchase Decision for Condominium

Darrell John Delute | Jerico John G. Dalangin

 

Abstract:

The study aims to investigate the key housing attributes influencing consumers' purchase decisions and the impact of real estate companies' service quality on homebuyers' choices. Additionally, it seeks to assess service preferences influencing housing purchase decisions and post-purchase satisfaction. In recent times, the demand for luxury condominium units has surged alongside economic expansion. Several factors underscore why owning a condominium represents a savvy investment choice. Firstly, purchasing a condo unit at a lower price during the pre-selling period enables resale at a higher price, yielding significant profits. Moreover, the affordability and reduced time commitment associated with condominium ownership are appealing features. Most condominiums offer a range of amenities, including swimming pools, fitness gyms, sports facilities, and playgrounds, all accessible without substantial additional fees. This not only saves residents time but also money, as these amenities are typically covered by monthly dues, which also include utility and repair costs. For professionals seeking a convenient and comfortable living arrangement close to their workplace, the condominium market presents an attractive option. High-rise condo units have gained popularity, particularly among younger demographics, due to the scarcity of land and the allure of urban living in key areas like Metro Manila. Investing in a condominium offers peace of mind, as reputable developers with solid track records typically dominate the market. This ensures ongoing support and maintenance for both the property and its residents post-purchase. In conclusion, owning a condominium offers numerous advantages, including financial gain, convenience, and accessibility. Understanding market dynamics, recognizing the benefits, and planning for the future are essential steps that position buyers for success. Ultimately, prioritizing investment opportunities, convenience, and accessibility over larger living spaces and tranquil surroundings makes purchasing a condominium an ideal choice for many.



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