Factors affecting the readiness of digital transformation adopters: A case study in Vietnam
Vinh T. Nguyen | Hue T. Lai | Quynh V. Ha
Discipline: management studies
Abstract:
In the age of industry 4.0, digital transformation is becoming an
increasingly popular term. Prior studies concentrated on advantages and
research agenda, but little attempts were made to comprehend and
evaluate the postulated conceptual model. Thus, the aim of this research
was to understand the latent variables that affected the readiness of
digital transformation adopters as well as the importance level between
those dimensions. The 12-question survey was designed using Google
Form and sent to 97 students of the digital transformation training class.
Exploratory factor analysis and multivariate regression were utilized to
analyze the obtained survey data. The findings showed that there were 4
main factors affecting the readiness of digital transformation including
awareness, facilitating conditions, knowledge and behavioral intention.
The total variance extracted by these 4 factors explained 61% of the data
variation of 12 observed variables. The results of multivariable
regression analysis demonstrated that all extracted factors had an
important influence on the readiness of students to transform digitally, in
which “behavioral intention” played the most important role. The
research results help policy makers and educators have a better
overview, thereby making strategies and adjusting plans according to the
priority level around the above 4 factors. It also serves as a basis for
other in-depth studies, and as a reference for interested digital
transformation readers.
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