Philippine E-Journals

During the past few decades, the mass media in Hong Kong have moulded the environment in which its citizens now live. The impact of media has particularly affected our pupils. The strong influence of the mass media is, of course, not unique to Hong Kong, but is a worldwide phenomenon. What can we do when the mass media exert such a great influence on pupils? One proposal has been for the introduction of a new school subject: media education. This paper attempts to argue for the teaching of moral education through media education. It first describes the development of moral education in Hong Kong, then looks at the aims of media education, and teaching content and pedagogy, as important reasons of practicing moral education through media education. It uses a study of a secondary school and a primary school to illustrate its arguments.