Chairat Pranee | Wichai Wongyai
Discipline: Social Science
The study investigated the characteristic of organizational culture and factors affecting the quality of local universities to determine the direction of Rajabhat Universities accordance as local universities. Phase one studied the conceptual framework of the university by using the synthesis document and the in depth interview. The result showed that the mandated is for providing general and advanced vocational education, conducting research, providing academic and technology services, fostering art and culture, and producing, developing teachers’ competency. Phase two studied the characteristics of the organizational culture and factors affecting the quality of local universities by using path analysis. The result showed that the most visible characteristics of organizational culture were the family style and the set of causal variables could explain the variance of the quality of the local universities at 81 percent. Phase three studied to determine the direction of Rajabhat University by using the focus group discussion. The result showed that the university must; provide education by using community-based approach use the research for develop the community be a community learning center, apply arts to life and produce teachers’ awareness to the community.