Discipline: Business
The dream of many people today is to have their own business and become a successful entrepreneur. Their goal is the success of their enterprise, whether it is small or medium-sized. Today, making a business successful entails efforts doubled or tripled to those of the past decade because consumers are becoming more and more difficult to satisfy. Shoebridge (1991) said that ''with disposable income squeezed, unemployment rising, and regular reports of big queues for a handful of available jobs, consumers are obsessed with finding value-for-money products and services."
ISSN 0116-7111 (Print)
Philippine E-Journals
