Philippine E-Journals

Analysis of the Uses and Gratifications of Facebook Among College Students of St. Paul University Quezon City with Parents Working Abroad

Jamey Keeneth D. Santiago | Cris Raymund P. Viray

Discipline: Social Science

 

Abstract:

This study aims to analyze the uses and gratifications of Facebook and draw conclusions on how this popular social networking site satisfy the needs of the 75 college students of St. Paul University Quezon City with parents working abroad. The authors utilized the Uses and Gratifications Theory approach to understand and analyze the audience appeal of Facebook. Quantitative research design was utilized for this study and the authors made use of pre-survey and survey questionnaires to study and to analyze the cognitive, affective, personal integrative, social integrative and tension release needs of the respondents. The study found out that the most gratified need among the respondents are the cognitive needs and their primary motivations in using Facebook are to socialize and connect with their friends rather than with their parents working abroad.