Discipline: Social Science
In everyday life, people today become so accustomed to watching television. In 2010, survey data from the Indonesian Central Bureau of Statistics stated that in 2009, the percentage of the population aged 10 years and over that watches TV reaches 90.27 percent. In Media planning guide Indonesia 2008 book also noted that ownership of television sets in 2006 reach 34 million households, with an audience of more than 200 million people. In early 2008, the newspaper KOMPAS made a poll showing that watching television is more of a family- oriented activity rather than individual viewing. It recorded only 4.9 percent of respondents who do not watch television with the family members. Thus, watching television is a communal behavior (Nugroho, 2008).
ISSN 0119-8386 (Print)
Philippine E-Journals
