HomeTilamsikvol. 8 no. 1 (2015)

Brand(ishing) Power: The Politics of a Logo

Joan M. Dizon

 

Abstract:

See the image of an apple with a bite on a gadget, and we go,“wow!”.As we say, a picture says a thousand words, and in a similar fashion, a simple image talks, and what it has come to symbolize emanates power.