vol. 2, no. 1 (2014)
The Ledger
Description
The Ledger is an annual official journal publication of the Accountancy and Business Administration Program of the University of the Immaculate Conception. This periodical compiles the different research studies done by students and faculty pertaining to Accountancy, Accounting Technology, Financial Management and Marketing Management. The research outputs embody instructive and scholarly approaches for intellectual and technical skills enhancement necessary to succeed in the world of business and entrepreneurship.
Table of contents
Open Access Subscription Access
Front Matter
Editorial Board
Table of Contents
Articles
Acceptability of Chooks to Go among Dabaweños
Louise Biancah Abes | Jayson Concepcion | Dorothy Grace Tan | Mark Kinley Tuano | Kathyn Villaflores | Kevin Albarracin | Sherrie Alconera | Geselle Requillo | Jessica Saplad
Acceptability of Chooks to Go among Dabaweños
Louise Biancah Abes | Jayson Concepcion | Dorothy Grace Tan | Mark Kinley Tuano | Kathyn Villaflores | Kevin Albarracin | Sherrie Alconera | Geselle Requillo | Jessica Saplad
The Awareness of UIC Business Students Regarding the Splash Direct Sales in Davao City
Grand Harvie Rafael N. Garcia | Fredith Janine G. Antipala | James Giovann E. Dalog | Angel Bunch M. Franco | Joan Camille S. Mabini | Mary Grace E. Dasas | Lovely Jay C. Parilla | LeriVee M. Labite
Healthy Drinks Preference of University Students in a Diet Program
Regen Alfonso | Jackrey Capidtoan | Aubrey Compra | Hanna Joyce De Ocampo | Honegen Panganiban | Erica Jan Rodriguez | Demie Torrenueva | Daniel Lawrence Yap
Customer Satisfaction on the Level of Logistics Companies in Davao City
Bella Bundan | Chenie Nice Dela Corte | Donnel Rey Fabro | Kenneth M. Faraon | Jessile Cristelyn Ibarra | Strady John P. Lee | John Paul Oroc | Alvin Lui | Rachel Sajolan | Jill Rica Trinidad
The Characteristics and Preference of Processed Meat Purchasers in Davao City
Ma. Corazon Ayudante | Ray Vincent Bragado | Yohan Cedric Enrile | Ryan Gallarde | Olga Paran | Joan Carole Sam | Mary Jane Amoguis | Gerald Sinconiegue
Teenagers’ Preference of Shopping Malls in Davao City
Mary Jane Amoguis | Hanna Sharmaine Fortuna | Ralph Laurenz San Miguel | Ronald Camporedondo | Zyrene Zilca De Vera | Yllana Shinn Corpuz | Ainna Shara Arcena | Bai Isthar Mangelen | Keanu Rodriguez | John Rey Pepito
The Extent of Manifestation on the Promotional Campaign Attributes and Consumer Loyalty of the Telecommunication sectors
Michaela Andrea Patlonag | Janela Enrie Esmores | Mariah Stacy Sugatan | Odile Clyde Digamon | Jason Philip Lim | Hessed Morido | Jumel Posada | Yema Sabio | J-Ric Rojo
The Perception of Customers on the Different Brands of Toothpaste
Bryan Gabriel Concepcion | Jhun Mhar Vergara | Levi Esmalla | Jules Panuayan | Adrian Alibango | Jayson Villarte | Kirk Jasper Villarreiz | Presentacion Acosta
The Perception of Customers on the Different Brands of Toothpaste
Bryan Gabriel Concepcion | Jhun Mhar Vergara | Levi Esmalla | Jules Panuayan | Adrian Alibango | Jayson Villarte | Kirk Jasper Villarreiz | Presentacion Acosta