Home⇛Psychology and Education: A Multidisciplinary Journal⇛vol. 6 no. 7 (2022)

Community-Based Tourism in Boloc-Boloc, Barili, Cebu, Philippines: A Stakeholders Approach

Ma. Lecarme Susada

Discipline: Education

 

Abstract:

This study investigated the Community-Based Tourism (CBT) management practices of Barangay Boloc-Boloc, Barili, Cebu, Philippines. First, it looked into the barangay's current management practices in the hot spring operation regarding business core elements such as Human Resources, Marketing, Operations, and Finance. Likewise, the destination profile was analyzed based on the interview using the 5 A's of tourism, such as Attraction, Accommodation, Accessibility, Activities, and Amenities. The study's theoretical frameworks used the 5 A's of tourism destinations by Dickman. Likewise, the Triple Bottom Line framework applied, composed of social, economic, and environmental dimensions of sustainability. Finally, SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis was used as a management tool. The study found that Barangay Bolocboloc has tourism 5A's presence, such as Mineral Spring, Overnight Accommodation offerings, Motorcycles and Bus Routes, Swimming Spools, and Grocery Stalls. In addition, neighboring barangays, which are 2 km away has, also a presence of Tourism 5As, such as Waterfalls, Function Rooms, Bus Routes, SPA, and Canteen. Furthermore, there are numerous tourism product offerings in the Municipality of Barili, Cebu, which comprises 42 Barangays.There is also a presence of management practices with the intervention of the Local Government Unit. In addition, issues on the Triple Bottom Line include a lack of people-centered development, environmental rights, and little income. Lastly, this study presents the weaknesses and threats that need intervention, such as marketing practices, lack of education, solid waste management, and low tourist arrival.



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