HomeJournal of Interdisciplinary Perspectivesvol. 2 no. 10 (2024)

A Content Analysis on TripAdvisor Reviews of Customer Satisfaction in a Buffet Restaurant

Alfred O. Bauya | Rowell R. Paras

Discipline: business and management

 

Abstract:

This study aimed to assess customer satisfaction through TripAdvisor reviews of a buffet restaurant in Pasay City, focusing on positive and negative feedback from 2022-2023 to enhance future dining experiences and pinpoint areas for improvement. Employing a qualitative, descriptive method, the study analyzed 660 reviews, categorizing them by food quality, service quality, price, and location. The findings indicated a predominance of positive feedback while highlighting specific areas needing improvement.



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