HomePsychology and Education: A Multidisciplinary Journalvol. 49 no. 9 (2025)

Work Attitude, Stakeholder Satisfaction, and Service Quality in a Private University Registrar's Office

Melissa C. Abellanosa | Roquito Neil Tausa | Mark Anthony N. Polinar

Discipline: Education

 

Abstract:

This study aimed to investigate the relationships among work attitude, stakeholder satisfaction, and service quality in the Registrar's Office of the Basic Education Departments of Cebu Institute of Technology-University (CIT-U). A descriptive-correlational research design was used to examine the interaction among these variables. Survey questionnaires were used to collect data on staff attitudes, stakeholder satisfaction, and perceived service quality. The study was conducted using 173 respondents, composed of two groups: seven (7) Registrar's Office staff from the Basic Education Departments, and 166 stakeholders—including students, parents/guardians, and alums who had availed the services of the Registrar's Office in the previous six months and participated voluntarily in the survey. Results revealed significant differences in work attitudes between Generation X and Generation Y staff members (F = 7.94, p = 0.023), with Generation X exhibiting higher mean scores. Similarly, career level had a significant influence on work attitudes (F = 7.26, p = 0.027), with Senior-Level staff demonstrating stronger attitudes overall. Stakeholder satisfaction was highest in the Elementary Department and lowest in the Senior High School Department. All five service quality dimensions—Tangibles, Reliability, Responsiveness, Assurance, and Empathy- exhibited robust positive correlations with stakeholder satisfaction (r > 0.9). These findings offer theoretical contributions by empirically linking generational work motivation (Organizational Psychology) to SERVQUAL delivery in an administrative context (Service Management), while providing specific, granular managerial implications for targeted HR interventions. Based on these findings, the study proposes the development of generation-specific mentoring programs, structured career development paths, standardized service protocols, infrastructure improvements, and the systematic integration of feedback to enhance staff work attitudes, service quality dimensions, and stakeholder satisfaction in the Registrar's Office.



References:

  1. Abun, D., Magallanes, T., Marlene, T. N., Fredoline, J. P., & Madamba, M. B. (2021). Effect of attitude toward work and work environment on employees' work self-efficacy. International Journal of Research in Business and Social Science, 10(7), 129–141. https://doi.org/10.20525/ijrbs.v10i7.1459  
  2. Alamirew, G. D. (2024). Investigating quality service and student satisfaction: evidence from College of Business & Economics, University of Gondar, Ethiopia. J Innov Entrep, 13(1), 76. https://doi.org/10.1186/s13731-024-00422-3 
  3. Alfatafta, M., Alsubahi, N., Alfatafta, H., Alshawabka, A., McGarry, A., Ahmad, A., Derkács, E., Varga, D., & Molics, B. (2025). Assessing service quality and its impact on patient experience and satisfaction in prosthetics and orthotics: a SERVQUAL-based cross-sectional study. BMC Health Services Research, 25, Article 13172. https://doi.org/10.1186/s12913-025-13172-z 
  4. Berongoy, S. M., Espina, E. A., & Prado, N. I. (2025). Communication effectiveness, student-centered approach, and quality of service in the registrar's office in a private institution. Psychology and Education: A Multidisciplinary Journal. https://doi.org/10.70838/pemj.360609 
  5. Cruz, M. P. D. (2025). Evaluation of student support services as a basis for quality learning assurance management plan (LAMP) at Quezon City University. QCU The Lamp: Journal of Education, 2(1). https://qcujournals.com/QCULamp/article/view/38/40 
  6. De Ramos, J. R., & Briones, J. P. (2024). Level of Functioning of Service Quality of a Private Higher Education Institution in the Philippines: Personnel and Student Perspectives. Education Policy and Development, 2(2), 28–45. https://doi.org/10.31098/epd.v2i2.2365  
  7. Deci, E. L., & Ryan, R. M. (1985). Intrinsic motivation and self-determination in human behavior. Plenum Press.
  8. Fida, B., Ahmed, U., Al-Balushi, Y., & Singh, D. (2020). Impact of Service Quality on Customer Loyalty and Customer Satisfaction in Islamic Banks in the Sultanate of Oman. SAGE Open, 10(2). https://doi.org/10.1177/2158244020919517 
  9. Fuchs, O., Lorenz, E., & Fuchs, L. (2024). Generational Differences in Attitudes Towards Work and Career: A Systematic Literature Review on the Preferences of Generations X, Y, And Z. International Journal of Innovative Research and Advances Studies, 11(7), 54–71. https://www.ijiras.com/2024/Vol_11-Issue_7/paper_8.pdf  
  10. Herzberg, F., Mausner, B., & Snyderman, B. B. (1959). The motivation to work. Wiley; Chapman & Hall. https://books.google.com.ph/books/about/The_Motivation_to_Work.html?id=KYhB-B6kfSMC&redir_esc=y
  11. Huber, P., & Schubert, H-J. (2019). Attitudes about work engagement of different generations—A cross-sectional study with nurses and supervisors. J Nurs Manag, 27(6), 1341–1350. https://doi.org/10.1111/jonm.12805
  12. Lascuña, L. D., & Junsay, M. D. (2023). Service Quality Dimensions as Predictors of Customer Satisfaction in the Civil Registry. International Journal of Research and Innovation in Social Science (IJRISS), 7(52), 1459–1470. https://doi.org/10.47772/IJRISS.2023.7521
  13. Macky, K., Gardner, D., Forsyth, S., & Cennamo, L. (2008). Generational differences in work values, outcomes, and person‐organization values fit. Journal of Managerial Psychology, 23(8), 891–906. https://doi.org/10.1108/02683940810904385  
  14. Marimuthu, M., & Ismail, I. (2012). Service quality in higher education: Comparing the perceptions of stakeholders in a private university. Journal of Marketing for Higher Education, 22(1), 17–34. https://doi.org/10.1080/08841241208544485
  15. Noah, Y., & Steve, M. (2012). Work Environment and Job Attitude among Employees in a Nigerian Work Organization. Journal of Sustainable Society, 1(2), 36–43. https://doi.org/10.11634/21682585140398 
  16. Nur Zihan Abd Rashid, Tuan Nur Athirah Nabilah Tuan Ismail, & Bibianah Thomas. (2021). The Correlation Between Servqual Dimensions and Student Satisfaction. Advances in Business Research International Journal, 7(2), 7–1910.24191/abrij.v7i2.14909
  17. Pakurár, M., Haddad, H., Nagy, J., Popp, J., & Oláh, J. (2019). The Service Quality Dimensions that Affect Customer Satisfaction in the Jordanian Banking Sector. Sustainability, 11(4), 1113. https://doi.org/10.3390/su11041113
  18. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12–40.
  19. Raciles, G. (2024). Unpacking the effect of attitude toward work on the different dimensions of employees' commitment. Divine Word Journal of Management and Humanities (DWIJMH). https://doi.org/10.62025/dwijmh.v3i4.94 
  20. Ramirez, R. B. (2024). The Service Quality of the Registrar's Office and the Stakeholders' Satisfaction in Olivarez College, Tagaytay. International Journal of Research and Innovation in Social Science (IJRISS), 8(14), 455–465. https://doi.org/10.47772/IJRISS.2024.814MG0038 
  21. Rudolph, C. W., Rauvola, R. S., & Zacher, H. (2018). Leadership and generations at work: A critical review. The Leadership Quarterly, 29(1), 44–57. https://doi.org/10.1016/j.leaqua.2017.09.004 
  22. Seitova, M., Temirbekova, Z., & Khalmatova, Z. (2024). Perceived service quality and student satisfaction: A case study at Khoja Ahmet Yassawi University, Kazakhstan. Frontiers in Education, 9, 1492432. https://doi.org/10.3389/feduc.2024.1492432 
  23. Sugiarto, S., & Octaviana, V. (2021). Service Quality (SERVQUAL) Dimensions on Customer Satisfaction: Empirical Evidence from Bank Study. Golden Ratio of Marketing and Applied Psychology of Business, 1(2), 70–82. https://doi.org/10.52970/grmapb.v1i2.103 
  24. Suryaman, M., & Tukiran, M. (2025). The Impact of SERVQUAL Dimensions on Customer Satisfaction in Education and Training: An Economic Perspective. International Journal of Economics Development Research (IJEDR). https://doi.org/10.37385/ijedr.v6i2.7322  
  25. Tan, S., & Chin, G. (2023). Generational effect on nurses' work values, engagement, and satisfaction in an acute hospital. BMC Nurs, 22(1), 88. https://doi.org/10.1186/s12912-023-01256-2 
  26. Zacher, H., & Schmitt, A. (2016). Work characteristics and occupational well-being: The role of age. Frontiers in Psychology, 7, 1411. https://doi.org/10.3389/fpsyg.2016.01411.