HomePsychology and Education: A Multidisciplinary Journalvol. 49 no. 10 (2025)

Factors Affecting Product Standards Compliance of Business Establishments

Roniel Macatol

Discipline: business studies

 

Abstract:

This study investigated factors influencing product standards compliance among business establishments in a Philippine province, employing a descriptive research method. Quantitative data from DTI records profiled 22 business owners with reported violations, while a self-made questionnaire and Key Informant Interviews explored their "lessons learned." Findings revealed that most violators were micro to small sole proprietorships (64%), with a high proportion (91%) operating for more than 5 years. They predominantly traded in high-risk categories, such as electrical supplies (39%), electronic appliances (23%), and construction materials (20%). While most fines were modest (47% between PHP1,000 and PHP5,000), 77% of the offenders were first-time offenders, highlighting the need for preventive measures. Following the violation, businesses demonstrated a substantial shift towards prioritizing product and supplier quality (weighted means: 4.45 for products and 4.73 for suppliers), trusted brands/suppliers (weighted means: 4.36 for brands and 4.59 for suppliers), and rigorous checking of products upon delivery (weighted mean: 4.77). DTI interventions, particularly updated information materials (4.27) and product standard exhibits (4.23), were highly valued, underscoring the critical role of accessible and practical information. The data further indicated that cooperation during investigations often influenced lower penalties, and businesses preferred fines based on the value of non-compliant products (3.77), the risk to public health and safety (3.73), and the number of previous offenses (3.59). The study recommends tailored information dissemination, a risk-based enforcement approach focused on high-risk product categories, and strengthening the DTI's developmental and educational initiatives to foster sustained compliance among SMEs.



References:

  1. Aldaba, R. M. (2012). SME development: Narrowing the development gap in the ASEAN economic community. Philippine Institute for Development Studies. (Rep. No. 71, Vol. XXXIX, Nos. 1 & 2)
  2. Basu, C. (2016, October 11). Pros and Cons of the Congruence Model. Hearst Newspapers. http://smallbusiness.chron.com/pros-cons-congruence-model-36161.html  
  3. Department of Trade and Industry (2007). Department Administrative Order No. 2. (2007). Defining the responsibilities and liabilities of manufacturers, importers, traders, wholesalers, distributors, retailers, service providers, and/or their agents, about products/services covered by Philippine standard certification mark schemes and prescribing penalties for violation thereof.
  4. Department of Trade and Industry (DTI). (2008). Guidelines for market surveillance and enforcement. (Note: Please verify specific title and document type.)
  5. Department of Trade and Industry – European Union Trade Related Technical Assistance Project 3 (2016). Final report on market surveillance activities. Manila, Philippines site: http://www.eutrta3phils.org
  6. Economic Research Institute for ASEAN and East Asia. (2011). Survey of core measures for ASEAN economic community blueprint. (As cited in Milo, 2013).
  7. European Commission. (2008). Market surveillance for products sold online. Regulation (EC) No 765/2008.
  8. European Commission Health and Consumers Directorate General (2011). "The Future of Market Surveillance in the Area of Non-Food Consumer Product Safety under the General Product Safety Directive, SANCO/2009/B3/012.
  9. European Commission. (2015). Good practice in market surveillance activities related to non-food consumer products sold online. Publications Office of the European Union.
  10. European Commission (2016). "Summary of Member States' Assessment and Review of the Functioning of Market Surveillance Activities According to Article 18(6) of Regulation (EC) No. 765/2008" Brussels, Belgium.
  11. Gravetter, F. J., & Forzano, L. A. B. (2018). Research methods for the behavioral sciences (6th ed.). Cengage Learning.
  12. Guest, G., Bunce, A., & Johnson, L. (2006). How many interviews are enough? An experiment with data saturation and variability. Field Methods, 18(1), 59–82. https://doi.org/10.1177/1525822X05276668  
  13. Ledda, V. M. (2012). AEC 2015: Issues and challenges in standards and conformance. Philippine Journal of Development, 39(1–2), 123–145. Philippine Institute for Development Studies, Philippine Journal of Development, Makati        City, Philippines.
  14. Milo, M. S. (2013). The ASEAN economic community and the Philippines: Implementation, outcomes, impacts, and ways forward (Research Paper Series No. 2013-02). Philippine Institute for Development Studies, Makati City, Philippines.
  15. Navabi, F., Ghasemi, A., & Salavati, A. (2014). The influence of marketing mix on consumer purchasing behavior: A case study of Iranian consumers.
  16. Patalinghug, E. E. (2003). "The Philippine Innovation System: Structure and Characteristics" Philippine Institute for Development Studies, Research Paper        Series No. 2003-04, Makati City. Philippines.
  17. Porras, J. I. (2010). Organization development and transformation. In J. W. Pfeiffer & J. E. Jones (Eds.), The 2010 annual: Consulting (Vol. 1, pp. 15–20). Pfeiffer. https://doi.org/10.1002/9780470601962
  18. Rawwas, M. Y. A. (2001). Comparativism in ethical decision making: An empirical investigation of business students. Journal of International Consumer Marketing, 13(3), 5–25. https://doi.org/10.1300/J046v13n03_02 
  19. Republic of the Philippines. (1992). Republic Act No. 7394: Consumer Act of the Philippines.
  20. Republic of the Philippines. (1964). Republic Act No. 4109: Product Standards Law.
  21. Snijders, J., Wimmer, M., & Pot, C. (2015). Good practice in market surveillance activities related to non-food consumer products sold online: Annex—Good practice cases. Austrian Institute of Economic Research. European Commission.
  22. Vorne Industries Inc. (2016). Lean production: Theory of constraints. http://www.leanproduction.com/theory-of-constraints.html