Antonio N. Alcantara
Affiliates: College of Business Administration, Polytechnic University of the Philippines, 1409, Philippines
Papers | 1 | Cites/Paper | 19.00 | Cites/Author/Year | 4.75 |
Potential Citations | 19 | Cites/Author | 9.50 | h-index | 1 |
Year(s) | 2 | Papers/Author | 0.50 | g-index | 1 |
Cites/Year | 9.50 | Authors/Papers | 2.00 | hI,annual | 4.75 |
Article List
The Kentucky Fried Chicken Integrated Marketing Communications Mix Strategy and Its Sales Revenue, Profitability, and Market Share
Guinto, Arman L. | Alcantara, Antonio N.