Nelson B. Guillen Jr.
Email: nelson.guillen@dlsu.edu.ph
Affiliates: Department of Marketing and Advertising, De La Salle University
| Papers | 2 | Cites/Paper | 43.00 | Cites/Author/Year | 14.33 |
| Potential Citations | 86 | Cites/Author | 43.00 | h-index | 2 |
| Year(s) | 3 | Papers/Author | 1.00 | g-index | 2 |
| Cites/Year | 28.67 | Authors/Papers | 1.00 | hI,annual | 9.56 |
Philippine E-Journals
Article List
Coping with Disruption using Social Media Marketing: A Full Throttle
Guillen Jr., Nelson B.
Unlocking Growth Opportunities for Philippine Micro, Small, and Medium Enterprises through Facebook Advertising and Growth Hacking Strategies in the Post-Pandemic Era
Guillen Jr., Nelson B. | Lim, Cristina Teresa