Aditya S. Mishra
Email: adityamishra@ibsindia.org
Affiliates: ICFAI Foundation for Higher Education, India
Papers | 1 | Cites/Paper | 177.00 | Cites/Author/Year | 19.67 |
Potential Citations | 177 | Cites/Author | 177.00 | h-index | 1 |
Year(s) | 9 | Papers/Author | 1.00 | g-index | 1 |
Cites/Year | 19.67 | Authors/Papers | 1.00 | hI,annual | 9.83 |
Article List
Open Access Subscription Access
Brand-Celebrity Match and Its Impact on Advertising Effectiveness
Mishra, Aditya S.
Discipline: Economics, Business