
vol. 8, no. 1 (2012)
FEU Communication Journal
Description
The Far Eastern University Communication Journal is the official publication of the Department of Communication. A semi-refereed journal, it publishes annually a wide variety of scholarly and original articles that show the interplay among communication, media, society, technology, and culture.
Table of contents
Front Matter
Editorial Board
Editors Note
Articles
A Survey of the Persuasion Landscape
Rafael A. Villar | Chadwick Co Sy Su
Discipline: Psychology
Bayani Fernando and the MMDA As Seen Through a Semiotic Lens
Grace Jelome N. Lariza
Discipline: Psychology
Theory and Practice Meet: Convergence Theory and Online Advertising
Esther Oluwatosin Enazi Egurube
Discipline: Mass Communication, Advertising
What Motivates College Students to Adopt 4G Smartphone Technology: A Uses and Gratifications Perspective
Christopher Michael Lopez | Kenneth C. Yang
Discipline: Information Technology, Technology
An Overview of the Use of Authentic Materials in Teaching ESL Students
Patrick S. Rates
Discipline: Education Administration
Of Public Affairs, Products, and Persuasion: An Interview with Arnold Clavio
Mark Christopher G. Aspiras
Discipline: Mass Communication
Knowing the Path and Walking the Path: Government and Religion’s Many Intersections
Precious Grace M. Bautista
Discipline: Religion, Political Science
Death, Instructive and Persuasive
Chadwick Co Sy Su
Discipline: Mass Communication
Marketing marries film: A Review of The Greatest Movie Ever Sold
Charmaine Merryll P. Gilbuena
Discipline: Mass Communication
Back Matter
Call for Papers