E-Journal | Ma. Yassah R. Kangleon

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Ma. Yassah R. Kangleon

Email: yassahkangleon@yahoo.com

Affiliates: Center of Advanced Studies, Cebu Institute of Technology-University, Cebu City, 6000, Philippines

Papers	1	Cites/Paper	0.00	Cites/Author/Year	0.00
Potential Citations	0	Cites/Author	0.00	h-index	0
Year(s)	1	Papers/Author	0.33	g-index	0
Cites/Year	0.00	Authors/Papers	3.00	hI,annual	0.00

Article List

Open Access Subscription Access

The Influence of Promotional Discounts, Perceived Scarcity, and Emotional Appeal on the Purchase Intention of College Students at a State University in Cebu City

Polinar, Mark Anthony N. | Delantar, Alexander Franco A. | Kangleon, Ma. Yassah R.

Discipline: Marketing