Article List (w/ Marketing Discipline)

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Perceptions of the Third Year Marketing Management Students of Letran Calamba on Advertisements with Subliminal Message

Usana, Galileo O. | Bibal Jr., Francisco M. | Sumague, Kenneth Marco H.

Discipline: Marketing

The Insights of the Selected Fourth Year High School Students on the Marketing Communication Tools of Letran Calamba

Gibe, Anne Loraine G. | Llait, Angelie D. | Rivera, Hazel Ellaine T.

Discipline: Marketing

The Link between Promotional Tools and the Increased Enrolees of SBMA in Letran Calamba

Lago, Jossana Arcee V. | Estepa, Karen F. | Yaptinchay, Reesa Giselle M.

Discipline: Marketing

Effects of Offering Wi-Fi Services as a Promotional Strategy on Consumer Buying Behavior

Marfori, Limuel M. | Biglete, Robert | Almario, Christian

Discipline: Marketing

Ethics of Business Ads Directed at Children*

Mabaquiao Jr., Napoleon M.

Discipline: Psychology, Marketing, Mass Communication

The Development of Market Orientation Based on Organizational Perspective for Creating Business Performance of Banking Industries in Indonesia.

Suryani, Tatik

Discipline: Marketing

Why Ethics Should Matter in Integrated Marketing Communications (IMC)

Lorenzo-molo, Marina Caterina

Discipline: Marketing, Business

Marketing Principles for Filipino Independent Films

Castro, Joeven R. | Velasquez, Ingrid K. | Laraño, Arby Mari B. | Amihan, Jaymen | Garcia, Gerry

Discipline: Marketing, Filipino, Media

Marketing Practices for Selected Organically-Grown Vegetables in a Farming Community of Southern Luzon, Philippines

De Los Reyes, Julieta A.

Discipline: Marketing

 Facebook as an Effective Marketing Tool

Casquite, Noel C.

Discipline: Marketing, Business

Marketing Schemes and Scams: An Afterthought

Gatchalian, Maria Luisa B.

Discipline: Marketing, Business Management

Sales Impacts of Customer Retention: A Strategic Assessment on Potential Retention of College Students

Lindiawati, Lindiawati

Discipline: Marketing

Socio-Cultural Factors Affecting the Market Behavior of Coconut Farmers in Central Philippines

Yap, Ernesto Go

Discipline: Marketing

This study analyzed the factors that have contributed to the increase in wage inequality among male workers in the Philippines. Using the Fields (2003) framework as a decomposition platform, the validity of the usual parametric specification of the wage-e

Aquino, Nimpha M.

Discipline: Economics, Marketing, Business, Finance

Cell phone Networks Subscriber: Uncovering the Stories of the Businesspeople

Sagarino, Emma V. | Caputan Jr., Bartolome F. | Gomia, Iza Mae M. | Panuncialman, Rogelyn L. | Rubio, Baby Jane R. | Sartagoda, Cristopher N.

Discipline: Marketing, Business Administration

Level of Knowledge and Consumer Response on Integrated Marketing Communication of Selected Fast Food Centers in Davao City

Sagarino, Emma V. | Allida, Kenneth Joseph A. | De Los Santos, Erma Marie G. | Mateus, Christian Harvey T. | Olivo, Melody Jobell A. | Pacana, Luis Anton H. | Soriano, Stephanie Anne D.

Discipline: Marketing

The Business Characteristics of Ukay-Ukay Enterprise in Davao City

Sagarino, Emma V. | Ancheta, Wynsjohn L. | Dagso, Amor Bregilda M. | Belleza, Marlyner N. | Faraon, Kenneth M. | Duque, Christian Kristopher A. | Lucas, Mae Stephanie Y. | Posadas, Marbie Ann B.

Discipline: Marketing, Business Administration

Consumers’ Awareness and Acceptability of Products Guaranteeing Instant Results: Downy Isang Banlaw (One Rinse) and Knorr Rice Mate

Sagarino, Emma V. | Limjuco, Renan P. | Asares, Romeo C. | Cortel, Jonna Mae T. | Disto, Phoebe Jane F. | Ta-a, Jerson D.

Discipline: Marketing, Business Administration

Market Environment of SMEs in the Business Process Outsourcing Industry in Region 7, Central Visayas, Philippines

Sequiño, Agnes C.

Discipline: Marketing, Business Administration

Effectiveness of Using Practice Sets in Marketing 123

Garcia, Carolina D.

Discipline: Marketing

Factors Related to the Decision of High School Students to enroll in TIP:Towards and Enhanced Marketing Plan

Marquez, Praxedis S.

Discipline: Education, Marketing

Predictors of Enrolment in Marketing Management Program at TIP Manila: Inputs for its Promotion

Garcia, Carolina D.

Discipline: Education, Social Science, Marketing

Online Database System Tool for Promoting, Marketing and Attracting Prospective and Current Students of TIP Manila

Marquez, Praxedis S. | Tiglao, Raychelou C. | Bautista, Roberto V.

Discipline: Education, Information Technology, Marketing, Computer Technology, Study and Teaching

Determinants of Sustainability of Students in TIP: Inputs to Marketing Program Development

Niguidula, Jasmin D. | Marquez, Praxedis S.

Discipline: Education, Marketing, Study and Teaching

Feasibility Study for Spix Seasoning

Ambos, Dana Loren M. | Martin, Stefanie B. | Peditin, Christine Mary M.

Discipline: Marketing

The Influence of Politics, Existing Regulations and Knowledge on Street Vendors’ Perception on the Legal Status of Street Vending

Kirumirah, Mubarack Hamidu | Kayunze, Kim | Ringo, Justin

Discipline: Marketing

The Effectiveness Of Using Meme Marketing On Generation Z In The Philippines

Arganoz, Patricia Erica | Macaisa, Izaak Mikel | Perez, Angelica | Ursal, Juren Dar | Valdez, Sean Ethan | Masaki, Mitsuhashi

Discipline: Marketing

The Relationship between Service Quality and Customer Satisfaction with the Intention to Choose a Hospital Again

Wulansari, Oktufiani Dwi | Suryanto, | Santi, Dyan Evita

Discipline: Marketing

Implementation of Green Supply Chain Management Practices in Uzbekistan

Klykov, Artem | Shahparan, Mohammad

Discipline: Marketing

Factors Affecting Consumer Buying Behavior of Cell Phones among College Students in LPU-Laguna

Tun, Win Maw | Pantonia, Clarice D. | Rebong, John Paolo V.

Discipline: Marketing

Impact of Advertisement on Brand Awareness of a Coffee Shop: Basis for Marketing Strategy

Alusen, Ma. Leonora | Abian, Roland Joshua S. | Flores, Justine V. | Lozada, Kate Ariane L.

Discipline: Marketing

Marketing Mix Effect on Customer Satisfaction of RJM Milk Tea Supplies-Calamba Laguna Basis for Improvement

Juguilon, Kenneth John Ian S. | Hernandez, Jethro James M. | Magsino, Aaron Klyne M.

Discipline: Marketing

THE MARKETABILITY OF DA BUENA’S HANDICRAFTS: BASIS FOR MARKETING PLAN

Enguito, Nino Z. | Genio, Elaine L. | Lucero, Laiza H. | Perez, Mary Jane M.

Discipline: Marketing

Social Media Integration and Financial Performance of Selected Micro Retail Businesses in Cebu City

Lumbab Jr., Raul | Zamora, Julie Mae | Jucom, Louise Nichole

Discipline: Marketing

Employee Satisfaction in Midsayap's Banking Industry: Deciphering the Impact of Organizational Atmosphere and Internal Factors

Cachopero, Micah Mae | Abatayo, Precious Angelene | Diolaso, Ystela Mari | Marcelo, Romelyn | Sarimbangon, Veah | Villaries, Ellen Crista | Remot, Cristine

Discipline: Marketing

Effect of E-Service Quality of E-Banking on Customer Satisfaction in the Philippines

Marcos, Kaila Kimberly

Discipline: Marketing

Factors Contributing to Selected Private Universities as the Brand of Choice among Currently Enrolled Students

Victorino, Angelo Niel A.

Discipline: Marketing

The Impact of Sales Promotion, Convenience, Service Quality, and Price on Consumers’ Online Purchase Intention

Vizconde, Jerold B. | Mendoza, Anna E.

Discipline: Marketing

The Effects of Purchase Intention on Actual Purchase of Virtual Items in Free-to-Play Multiplayer Online Battle Arena (MOBA) Games

Mendoza, Evanmarie O.

Discipline: Marketing

Effects of Brand Experience on Brand Loyalty of Korean Skincare Consumers

Ilagan, Maureen V.

Discipline: Marketing

The Effect of the Green Marketing Mix on Consumers’ Purchase Intention in the Fashion Retail Industry

Santiago, Jose Antonio B.

Discipline: Marketing

Effects of Korean Celebrity Endorser Credibility on Brand Credibility, Consumer-Based Brand Equity, and Purchase Intention Among Skincare Brands

Barcelon, Elisha Christianne B.

Discipline: Marketing

Product Development and Market Acceptability of Lemon Grass Bottled Tea (Cymbopogon citratus)

Salubre, Jade Mark C. | Pelegrino, Jennifer T. | Wabinga, Juma P. | Leopoldo, Juanita C.

Discipline: Marketing

The Anteceding Role of Past Experience, Electronic Word-of-Mouth, and Emotional Intelligence on the Determinants of Purchase Intention of Green Skincare Products

Dui, Rayan | Siapno, Ezekiel | Paredes, Miguel Paolo

Discipline: Marketing

The Effect of Influencer Marketing on Consumer Engagement and Brand Loyalty

Ching Yong, Sean Calvin Shin | Gao, Xing | Poh, Wen Sern

Discipline: Marketing

Practices and Perspectives in Using Vlogs as Speaking Performance Assessment: A Proposed Assessment Tool

Manuel, Mac Jerome M.

Discipline: Marketing

Marketing Strategies, Innovative Practices, and Challenges of Green Practices on Selected Hotels In Tagaytay City

Lanzaga, Kristan Jay C.

Discipline: Marketing

The Rise of Night Market in Polangui, Albay: An Advantage to SMEs

Abitria, Kristine Angela

Discipline: Marketing

A Meta-analysis of the Profit-Sharing Practices among Engineering, Construction, and Related Firms: Strategy to Increase Company Revenue

Siman, Bennegreg P.

Discipline: Marketing

Challenges and Adaptation in Online Classes during the Pandemic among College Students in the Philippines and Indonesia

Tamayo, Josan D. | Santos, Cresencia M. | Evangelista, Gerald T. | Ryandini, Felicia Risca | Veranga, Maricar | Jazul, Regina

Discipline: Marketing

Emotional Intelligence, Consumer-Perceived Values, and E-Shopping Satisfaction: A Mediation Analysis

Eusebio, Ellaine Joy G. | Moreno, Evaliza F. | Faeldan, Feve D.

Discipline: Marketing

The Influence of Digital Marketing Strategies on Customer’s Purchase Intention of Selected Fast-Food Restaurants

Pinca, Janine | Arevalo, Joselito | Salcor, Neil Holden | Licaros, Ralph Michael  | Lacerona, Rosalinda

Discipline: Marketing

Describing the Buying Behavior of Bank Personnel and their Customer Satisfaction

Batingal, Ace Virgel T. | Codera, Chammilou T. | Sumicad Jr., Eligen H. | Dela Cruz, Leo Mart A. | Lingo-Lingo, Shane Kylah T.

Discipline: Marketing

Adaptive Marketing: Redefining Personal Care Industry Tactics

Pestaño, Wenzel Vaughn P. | Legaspi, Ruth L.

Discipline: Marketing

Functional Development and Consumer Acceptability of GABA Rice Enriched with Nutrient-Rich Bamboo Shoots (Bambusa merilliana) and Jute Leaves (Corchorus olitorius)

Elumbra, Ruby D.

Discipline: Marketing

Exploring the Selling Skills of Tiangge Market Vendors in Guagua, Pampanga: A Phenomenological Study

Cayde, Guada Marie B. | Tayag, James Mathew R. | Chingcuangco, Jhon Ian L. | Butiu, Joy Vee A. | Clitar, Mary Elizabeth R. | Dayao, Ronel M. | Candelaria, Roxanne F.

Discipline: Marketing

Navigating The Publishing Landscape: Lived Experiences of Marketing Pro-fessionals in the Publishing Industry

Polinar, Mark Anthony N. | Delantar, Alexander Franco A. | Tojoy, Annabelle

Discipline: Marketing

Critical Evaluation On Brand Internationalization Strategy Of Select Mobile Phone Companies In China

Hai, Pei

Discipline: Marketing

Physicochemical Analysis, Acceptability and Marketability of MaBeanBran Dinner Roll

Sanchez, Kimlekey

Discipline: Marketing

Acceptability and Marketability of GUOKCA Ice Cream

Piañar, Laila 

Discipline: Marketing

A Market Research on LUHANTU’S GEcoWrap – A Biodegradable, Reusable Soy Wax Wrap – in District VI, Quezon City

De Vera, Angelika Charise G. | Rosello, Christine M. | Dael, John Clarence S. | de Luna, John Paul B. | Magramo, Lovylyn B. | Quimson, Monalisa L. | Dacuba, Rose Ann P. | Miana, Sherwin Roy S.

Discipline: Marketing

The Relationship Between Brand Activism and Select Brand Performance Metrics: The Cases of C2 Green Tea and Lucky Me! Instant Pancit Canton

Fellizar, John Alexande L.

Discipline: Marketing

Factors Affecting Hotel Choice Of Filipino Tourists From Travel And Tours Philippines

Boholano, Joelle Dana | Sta. Ana, John Harold A. | Benedicta, Lianne Erika | Abapo, Ma. Allyssa Bernadette O.

Discipline: Marketing

The Influence of Online Review on Airbnb Booking Intentions of Local Tourists in the National Capital Region

G. Muñoz, Angelo Dex D. | Lucas, Patricia Gian E. | Francisco, Ron Gabriel E. | Mikhail Crisostomo, Vince Tristan D.

Discipline: Marketing

Marketability of the College of Business Management and Accountancy (CBMA) Students in LSPU Siniloan Campus

Caramonte, Juliet A.

Discipline: Marketing

Content Marketing As A Driver For Customer Retention And Business Growth

Aban, Fatima | Sotto, Mark | Amor, Marc Francis

Discipline: Marketing

A Quality Model for Chichacorn Industry in Candon City, Ilocos Sur

Moreno, Rodolfo C. | Teodoro, Angeleine | Pascua, John Adrian | Obrero, Julius Alfred | Molina †, Kenneth | Bansil, Renz

Discipline: Marketing

Influencer Marketing and Consumer Trust Among Professional Gen-Z Women in One BPO Company

Atienza, Trixie Ann Jade T. | Caringal, Dickson Donn P.

Discipline: Marketing

Service Quality Performance and Customer Loyalty in One Service Center

Mendoza, Evangeline O. | Caraballe, Vincent Dave A.

Discipline: Marketing

Taro Kropek: Its Commercial Viability

Granada Jr, Rocky F. | Gomez, Olive G.

Discipline: Marketing

Stakeholder Dynamics, Corporate Branding and Reputation: Basis for an Enhanced Brand Equity Framework

Caringal, Dickson Donn P. | Weitai, Luo

Discipline: Marketing

Optimizing ROI: A Cross-Sector Analysis of Social Media Advertising Performance

Carranza, Mary Ann

Discipline: Marketing

Social Media Strategies for Luxury Brands: Navigating Brand Equity, Consumer Engagement, and Digital Challenges

Lee, Galvin Kuan S.

Discipline: Marketing

The Influence of Promotional Discounts, Perceived Scarcity, and Emotional Appeal on the Purchase Intention of College Students at a State University in Cebu City

Polinar, Mark Anthony N. | Delantar, Alexander Franco A. | Kangleon, Ma. Yassah R.

Discipline: Marketing

Marketing Strategies and Financial Performance of Cooperatives: A Narrative Literature Review Focused on Sablayan, Occidental Mindoro

Alegre, Alberlyn Jo Mary L.

Discipline: Marketing

Factors Affecting Social Media Advertising on Coffee Shops in Cabanglasan, Bukidnon

Tomegues, Baby Rose M. | Tigmo, Gilda Mae P. | Jomar, Vicente P. | Gonzales, Metonia M.

Discipline: Marketing

Selling Strategies and Business Practices of Rice Retailers: A Qualitative Study in a Rural Philippine Setting

Gonzales, Metonia M. | Gibo, Cristene S. | Sillar, Llochellemee P. | Lindayao, Bless M. | Patoc, Elisabeth Mary L.

Discipline: Marketing

The Power of Humor and Wit in the Advertisement of Food and Beverage Products: A Multimodal Social Semiotic Analysis

Adriano, Teresita Q. | Abasolo, Rey Pz

Discipline: Marketing

TikTok as a Powerful Tool for Showcasing Philippine Destinations: Its Influence on Tourism and Digital Marketing

Buelo, Robbie Jan Vincent T. | Datu, Apolinar | Condez, Dawn Nari | Sabado, Cindy | Soriano, Catherine | Datu, Jeanette | Minay, Jidnaida | Bingayen, Erica

Discipline: Marketing

Marketing Strategy, Organizational Management, Entrepreneurial Capability, in Relation to Business Development Aptitude Among Accountancy, Business, and Management Students

Banaag, Uzziel

Discipline: Marketing

Challenges in Implementing Conversion Strategies of Freshmen Enrollees in a Private University

Torilla, Portia T.

Discipline: Marketing

The Level of Satisfaction of Customers on the Creative Marketing Strategies of Specific Cafés in Solano, Nueva Vizcaya

Baua, Quincy | Cariazo, Inri Iii | Furto, Ghia Xyra Angelie | Pacheco, Allison Emely | Ubando, Rolando Iii

Discipline: Marketing

Factors and Stereotypes Affecting the Preferences of Senior High School Students in Not Choosing the ABM Strand: A Basis for Marketing Campaign Proposal

Peralta, Athena Lorraine | Baptista, Diana Marie | Guzman, Augustina | Lucena, Darren Cleighton | Pauig, Jade Domilyn

Discipline: Marketing

The Influence of Content Marketing Strategy and Customer Engagement in Social Media on Firm Performance of Selected Small and Medium Enterprise (SMEs) in Tagum City, Davao Del Norte

Lopez, May Ann

Discipline: Marketing