Philippine E-Journals
vol. 8, no. 2 (2022)
SMN Digest
Description
SMN Digest is the official journal of the School of Management of the University of Asia and the Pacific. It is a collection of business and management research undertaken by SMN faculty, students, alumni and staff. It is published bi-annually and managed by the School of Management.
Table of contents
Front Matter
Editorial Board
Editorial Policies
Guidelines for Authors
Message from the Dean
Table of Contents
Articles
Factors Affecting the Decision of Accounting Students to Pursue a Career as a Professional Accountant
Ashley M Otanes | Jenny Joy Q Verdejo
Discipline: human resource management
Effects of Korean Celebrity Endorser Credibility on Brand Credibility, Consumer-Based Brand Equity, and Purchase Intention Among Skincare Brands
Elisha Christianne B Barcelon
Discipline: Marketing
Financial Literacy and Retirement Planning Among Employees of a Higher Educational Institution in the Philippines
Anna E Mendoza | Nogin C. Bunda | Kyra Audrey V. Pulohanan | Sofia Flor | Andrea Pamela Ong | Melanie Rose Tan
Discipline: Finance