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vol. 7, no. 1 (2021)
SMN Digest
Description
SMN Digest is the official journal of the School of Management of the University of Asia and the Pacific. It is a collection of business and management research undertaken by SMN faculty, students, alumni and staff. It is published bi-annually and managed by the School of Management.
Table of contents
Front Matter
Editorial Board
Editorial Policy
Guidelines for Authors
Message from the Dean
Articles
The Effects of Confucian Style of Management on Job Performance of Selected East Asian Electronics Companies in Metro Manila
Nogin C. Bunda
Discipline: Human Resources Management
The Effects of Purchase Intention on Actual Purchase of Virtual Items in Free-to-Play Multiplayer Online Battle Arena (MOBA) Games
Evanmarie O. Mendoza
Discipline: Marketing
Effects of Brand Experience on Brand Loyalty of Korean Skincare Consumers
Maureen V. Ilagan
Discipline: Marketing