E-Journal | SMN Digest vol. 7, no. 1 (2021)

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vol. 7, no. 1 (2021)
SMN Digest

Description

SMN Digest is the official journal of the School of Management of the University of Asia and the Pacific. It is a collection of business and management research undertaken by SMN faculty, students, alumni and staff. It is published bi-annually and managed by the School of Management.

Publisher: University of Asia and the Pacific

Potential Citation/s: 28

Category: Business and Management |

Other issues

Other issues

vol. 10, no. 1 (2024)

vol. 8, no. 1 (2022)

vol. 8, no. 2 (2022)

vol. 7, no. 2 (2021)

vol. 9, no. 1 (2023)

vol. 9, no. 2 (2023)

Table of contents

Open Access Subscription Access

Front Matter

Editorial Board

Editorial Policy

Guidelines for Authors

Message from the Dean

Articles

The Effects of Confucian Style of Management on Job Performance of Selected East Asian Electronics Companies in Metro Manila

Discipline: Human Resources Management

The Effects of Purchase Intention on Actual Purchase of Virtual Items in Free-to-Play Multiplayer Online Battle Arena (MOBA) Games

Evanmarie O. Mendoza

Discipline: Marketing

Effects of Brand Experience on Brand Loyalty of Korean Skincare Consumers

Maureen V. Ilagan

Discipline: Marketing